You asked what an outbound
business unit actually is.
Eleven locations. Two very different ways a patient arrives.
The offices that know you, and the ones that never have.
Build. Run. Own.
Build
We design, staff and stand up the complete unit. The named-account data, the messaging, the outbound engine, the automation and the reporting.
Run
We run it in market for a fixed four months and prove it on real booked meetings, not slides. First conversations land early.
Own
We hand over the playbook, the tooling, the dashboards and a trained operator. You own the engine.
So, plainly: what the unit is.
The list
Not a bought list. Every practice inside your catchments, researched and named, down to the person who decides where a referral goes. Wrong names are why most outreach quietly dies.
The outreach
Email and LinkedIn, in your name, written like a person wrote it. Enough volume to matter, slow enough to still read as personal.
The follow-up
Most replies come after the first message, not to it. Someone works the thread, answers the questions and puts the conversation in your diary.
Every message, written for one real person.
Target
We name every practice inside each location's catchment and the person in it who decides where referrals go.
Personalize
AI reads each profile and writes a unique message. No templates.
Hand off warm
A positive reply pings you and your operator with the prospect and a way to reach them.
You take it from there
You take pre-qualified conversations. The engine handles everything before it.
Built for owners who are chairside all day.
It does not need your hours
The research, the writing and the chasing happen without you. What reaches you is a practice that has answered and wants to talk.
It works per catchment
Each location has its own map of referring practices, so a quiet office and a new one get their own list rather than a single scattergun.
You keep it
Four months, then the playbook, the data and a trained operator are yours. No agency to keep on retainer to hold it together.
Numbers from live campaigns, not projections.
Enquirer AI helps us identify the right people and start the conversation in a much smarter way.
You own it at the end. That is the difference.
Stand up fast. Prove it. Then scale.
Build
The named-account data, the messaging, the engine and the dashboard. Day-one capacity from warmed assets and managed seats.
The test
Run against the KPIs we agree up front. First meetings on the calendar early.
Ramp
Once the numbers hold, ramp the seats and breadth to the volume you want.
Hand over
Playbook, tooling, dashboards and a trained operator. The engine is yours.
Worth twenty minutes to see if it fits your desk?
- A short call with Ben, twenty minutes, whenever suits you between patients.
- Ben brings a first cut of the referring practices around Wausau and Medford, named. You tell him what is wrong with it, because you will know instantly.
- If the shape fits, we scope it properly. If it does not, you keep the map and we leave you alone.